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Ebook Sales Cannibalizing Print

Feb 19, 2011   [permalink]

Aha, just found the 2010 year end numbers on the AAP site.

Print sales: 2009: $5.127B ... 2010: $4.864B -- $263M decrease in sales, -5%

Ebook sales: 2009: $169M ... 2010: $441M -- $272M increase

The increase in ebook sales is essentially the same dollar amount as print declined.

The total sales were flat, $5.3B for both years.

The $441M figure is also right where my sales curve projection had it. $169M to $441M is a 2.6X increase. Yowch!

That looks to me like ebook sales replaced print sales... Thoughts?

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